Project: Product partnership between ADIDAS and NYC brand ALL TIMERS. Footwear and apparel. Global campaign.

Responsibilities: Partnership lead (Legal process, campaign products selection with partner, internal global GTM slot-in and product line strategy, global launch pitch (All markets), responsible for the product development & production, pricing and energy drop strategy.

“For their second collaboration with adidas Skateboarding, New York City’s Alltimers lends its serious devotion for not taking itself too seriously to creating a collection inspired by classic jerseys, inside jokes, and a light-hued, primary color theme, that falls under the banner of ‘Perfect For Everything.’ “