Project: Global marketing campaign between Element and Disney/Star Wars

Responsibilities: Complete marketing campaign strategy and content with Disneys approval. Campaign & agency lead (Briefing, budget, approvals & deliverables strategy). The global campaign GTM package included a lookbook, product images, licensed Mandalorian clips with product and full social media strategy between two accounts. The project also involved crafting a custom full marketing campaign strategy with Tilly’s (US national account ).