Project: Trade show booth concept for Guayaki Yerba Mate.

Responsibilities: Booth concept and all approvals with the CMO and CEO. Agency lead. Briefing, budget, art direction, construction approvals & booth build for trade show. Eight weeks from concept to build up.

Misc: The goal was to capture the natural magic yerba mate has, and root the booth in nature, with a natural yet friendly look. Requested three areas to interact in one single space: Serving, conversation space and open standing area for sales to interact with customers.