Category: Marketing campaign for social, ecom and PR to celebrate “Day of the dead” & limited edition product launch for the American market.

Project: National marketing campaign for TOMS footwear x artist Daniel Gonzales.

Responsibilities: Complete marketing campaign co-director and strategy lead. The goal was to honor and support mexican-american heritage. Product direction. GTM. Campaign lead & agency process (Briefing, budget, approvals & deliverables strategy).