I built Hybrid Creative Systems because I was tired of the traditional agency model. As the creative leader of a multi-million CPG brand, I wanted high-level strategy and execution without the 20-person Zoom calls, week long silences and bloated invoices.
I found that this approach was either extremely costly or simply "impossible." After completing my master's degree in Art Direction in Spring’25, I reflected on the type of partner I would need if I were to establish my own practice. The answer became Hybrid Creative Systems.
With over two decades of executive leadership across Nike, Adidas, Boardriders, TOMS, and Guayaki/Yerba Madre and building two independent brands, my perspective is dialed in.
I know what it takes to build a brand that hits the revenue goals as hard as it hits the culture, launching products and the difference between specific markets.
This studio doesn't just understand aesthetics; understands category growth, community building, retail, product creation and market expansion.
Let’s work together if you are looking for solutions not meeting invites.
- Ivan Jimenez
Our Values
Momentum over meetings
We protect our time and yours. We have killed the traditional agency bloat and the endless, useless meetings so we can focus entirely on executing the work. We communicate clearly, asynchronously, and only when necessary, keeping the focus on output rather than calendar invites.
Velocity is a Feature
We don't do slow. We move fast, iterate rapidly, and deploy creative systems without the typical agency lag. We engineer our workflows for maximum speed to market because we know that outpacing your competition is a measurable competitive advantage.
Partners, Not Paychecks
We don’t treat our clients like a bank. We sit on the same side of the table as you, building digital infrastructure designed to drive your business forward. We operate as a dedicated extension of your team, and we only win when your revenue systems succeed.
Accolades
Degree in Graphic Design, Llotja School of Design (2000)
First European to co-design a global Nike SB shoe (2005)
Designer of the unreleased Nike SB “Don Quixote” Dunk Hi (2006 season)
First European to sell at SUPREME NYC with his own brand WORLDWIDE (2009)
Founder/Creative of the global fashion brand SKULLS (2010)
International marketing diploma by University of Buckingham (2012)
Business administration diploma by University of Buckingham (2012)
Awarded “Highly Skilled Alien” O1 Visa by USCIS (2012)
Awarded “Alien of Extraordinary ability” by USCIS (2017)
Masters in Art Direction, Elisava School of Engineering & Design (2025)